Pricing paralysis is real, and it's expensive — every week you don't launch is a week you don't learn. Here's a framework for picking a number today.
Start with three anchors
- The floor: what it costs you to deliver, plus a margin you’d accept.
- The reference: what comparable things cost in your customer’s mind.
- The ceiling: the most someone has cheerfully paid you so far.
Pick a number in that range that you can say out loud without flinching. That's your launch price. It's a hypothesis, not a vow.
Change it without drama
Raise it as demand proves itself; grandfather early customers if it feels right. Because every change to your site is versioned and reversible, adjusting a price is a two-minute edit, not a project. Ship the number, then let reality tune it.